| Management and Marketing consultancy entering Indian market |
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Vikas Sood, born 1965 in New Delhi, India Mamagement and Marketing Consultant, MBA Vikas Sood is associated with Food service & Food processing industry for almost 25 years in various capacities playing a Major managerial role in Business development. He is Professionally & technically qualified with Diplomas in Hotel food service & production from IHMCN, Pusa & has secured Masters in Business administration (Marketing & Finance) from University of Udaipur. Initial career started as Partner with establishing ‘Kwality’ Ice creams in virgin Rajasthan market, India. Thereafter, provided a successful national launch & establishment of Sumeru frozen foods & a vast array of Cremica liquid foods as the first Business Development Manager. Also, successfully strategized & reorganized business for Venky's frozen chicken products, Darshan Foods (Meatzza) & R.O.C frozen meat products as marketing head leading to Increased penetration, Branding and enhanced customer base with substantial volume increase & cost reductions. A competent professional with verifiable year after year success within startups, turnaround and rapid change environments both with Dry & frozen food products. Initiated & provided Strategic shift to companies with vision to future business environment with great results. Key Performances areas include Building and developing New products ranges with packaging & technical improvements ,Developing Key QSR,HORECA & Modern retailers accounts( B2B) such as Dominos, Barista, Pizza Hut, KFC, Pizza Corner, Railways, Wal-mart , Spencer’s, Big bazaar, Airlines etc. Proficient In creating –handling-developing (B2C) marketing channels for Institutional & consumer market as well, with a good understanding of needs of Export markets, Food processing industry & rural markets too. Has Led Mentored, trained successful sales-teams both in selling & technical skills. Capable of setting Business objectives, Devising policies, formulating periodic business plans with budgets & implementation ability with time. Vikas provided Management & marketing consultancy including related functions for various food products focusing on Organization building, Business development, Strategy designing, Business process re-engineering, New products & market development about 3 years. It includes various Domestic production & marketing firms and importers. Additionally he has worked actively with Dairy based products, Honey, Snacks, Spices, Flavors and Seasonings, Herbs, Dehydrated, Frozen bakery & Dough products, etc. Vikas Sood is a member of Consultant Experts Network at Highpoint Associates, LLC lines, USA. Vikas Sood
D-27, Classic Apartments, Plot 11, Sector 22 Mobile: +91 9811332057 Email:
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